I was interviewed by Lawrence J. Clark, PhD for his book “Why Webinars Work.”

We covered:

  • How I got into doing webinars
  • Webinar scripting, why it’s important. With examples
  • Persuasive language, why it’s important. With examples of use in webinars
  • Sales psychology, why it’s important. With examples of use in webinars
  • Importance of stories in the sales process
  • NLP concepts and how they can be applied to webinars

Listen online or download the interview.

Download (mp3) – 61 min. – left click to play this file, right click (save link as…) to download

 

Exploratory Call
Webinar Registration